WellsTrade® Test Drive
To heighten awareness of WellsTrade®—the bank's Internet-based brokerage service for independent investors—Wells Fargo launched an online investment simulation game. IM Partners designed the "WellsTrade Test Drive" campaign theme to communicate the benefits of playing the game, leverage the grand prize (BMW 325Ci), and generate interest in learning more about the WellsTrade account. The creative concept extended across all media and customer touch points. In addition, the concept was versioned for use in internal communications, educating bank employees on the promotion.
|
New Players