Fabrics 101 Campaign
Digital, Collateral, Signage
When Ethernet fabrics arrived on the scene, networking players—big and small—were getting in on the action. Brocade set out to demonstrate its strong fabric heritage by educating the market about this emerging technology and providing deployment best practices. To that end, they scheduled a series of workshops in key international locations and needed a global marketing campaign with significant reach to drive attendance.
In addition to developing the Fabrics 101 theme, we created a full spectrum of marketing materials: invitations, event signage, agendas, post-event follow-up communications—all available on a globally accessible campaign portal. Based on the overwhelming success of the workshops, session content fueled an ongoing lead nurture program, a downloadable Ethernet Fabrics Information Kit, an online forum, and a turnkey channel partner version of the sessions.