Our Client Portfolio

Mobile Card Reader Launch Video

CLIENT

Bank of the West

TACTIC

Video

PROGRAM TYPE

Brand Marketing

INDUSTRY

Finance

Challenge

Today’s consumers are increasingly connected and always on the go. Recognizing this fact, Bank of the West unveiled a new Mobile Card Reader as part of its enhanced Merchant Services offering. To encourage acceptance, the Bank needed a way to cut through the clutter and convince business owners to open—or upgrade to—an account that included this new mobile payments solution.

Solution

To promote the benefits of the Mobile Card Reader, we produced a video designed to connect with merchants looking to take their business beyond in-store cash registers. With this engaging approach, we are able to quickly and clearly highlight key product benefits and demonstrate how easy the customer- and employee-friendly devise is to use.

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