Most people know WebEx as the online meeting company, but are unaware of their robust offerings tailored for marketing and training professionals. WebEx was looking for a way to change perceptions and get high-potential prospects to... (learn more)
Juniper Networks is well-known among service providers, but less so with enterprise and mid-market companies. When it acquired NetScreen—a leader in the enterprise security market—building awareness for Juniper among enterprises... (learn more)
The revenue from annual Quicken upgrade efforts is a significant contributor to Intuit’s annual sales, but the product has matured to the point that improvements are often more incremental than breakthrough. Quicken upgrade campaigns are... (learn more)
Genesys had adopted a global campaign strategy for demand generation, but needed to develop a structure that would make these campaigns more valuable and usable by their regions—while allowing corporate marketing to optimize ROI... (learn more)
Juniper had been getting great results (15+%) with high-impact, dimensional mailers targeted to select audiences, but was seeing a substantial drop-off in response to email and “traditional” direct mail—which was pulling less than 1%... (learn more)
Like many technology companies, Business Objects targeted most of its marketing at mid-level technical decision makers. But CIOs and CFOs were critical to the approval process for technology investments, and they were not very... (learn more)
While tactics and planning are certainly important, bringing strategies to life in a way that generates interest, response, and results is the critical component of any successful marketing program. Roll over any of the images above to review the inspired work we’ve created for our clients.