Juniper Networks was well-known among service providers, but less so with enterprise and mid-market companies. When it acquired NetScreen—a leader in the enterprise security market—building awareness for Juniper Networks among enterprises became a top priority.

Positioning a company as a market leader takes more than superior products, it’s about being an innovator that provides customers with insight and intelligence. So we developed a thought-leadership publication—Veer—that features articles on important industry trends and technology developments, along with information specific to Juniper Network’s offerings. The focus was on delivering content that helps customers and partners develop secure networks that meet the needs of their enterprise.

From the very start, Veer was a huge hit. Because it was delivered worldwide, customers and partners valued it so highly that they requested it be published monthly. The research shows that among recipients:

• 90% rated Veer as “Excellent” or “Very Good”
• 85% said Veer increased their interest in Juniper Networks products
• 67% requested Veer be published monthly